In my capstone course, my team and I created a six month campaign for a local client, Chickasaw Telecommunications Services Inc.
Media Plan for Rockstar Energy
A detailed Media Plan including a situation analysis, SWOT analysis, target audiences, MRI+ data, a breakdown of the budget, an advertising schedule and vehicle recommendations.
A detailed analysis of the Oklahoma State University’s Women’s Tennis Team and how they are viewed by students and the community. An ethnography, focus group, online survey and several personal interviews were conducted to gather information. The first link is a detailed report of our findings and the second link is a Prezi presentation to go along with it.
Kelly Ball 